Marketing for Homecare Agencies Part 2 – Marketing Plan and Budget

Marketing for Homecare Agencies Part 2 – Marketing Plan and Budget

 

Hello there you beautiful people, what a lovely day!

So, in the part 1 of the Marketing for Homecare Agency series, I had focused on some important parameters related to marketing and pricing that one should consider while offering their services. If you haven’t watched that video yet, you’re just a click away:

Marketing for Homecare Agencies – Part 1

You’re all set, brimming up with the zeal to execute your marketing campaign and the scrumptious prices you’ve got to offer! But, wait! Oh, you first gotta plan it out thoroughly and strategize your execution.

In order to remedy the uneasiness of these burning concerns, I’ll be discussing some “tried and tested” methods in this video to ace your business spree. To be specific, I shall be focusing on key factors to successful marketing strategies and the budget associated with these promising tactics.

Marketing can be tricky! Now, why do I say this is because the unprecedented situations it can invite; eventually resulting in an undesirable circumstance. You would definitely wanna avoid this right? Me too!

Well, truth be said: Marketing, when executed correctly, can work wonders!

Don’t believe me? You find out yourself in the video below:

I know, you’d surely wanna check what’s in it for ya. Let me give you a sneak peak of what I am gonna talk about in the video.

Irrespective of the kind of services that you offer, be it a companion service or an attending care package service, I’m gonna discuss one common feature that affects drastically every marketing pitch.

Speaking of this key ingredient to your marketing success, you’ll learn the importance of networking in the video by deciphering the alleged stanza, “Your Network is your Net Worth.”

But wait! Networking, alone, can’t win you the war, right?

When you plan to establish your relationships, there would be some additional stuff you’d wanna give apart from just word of mouth. This can be anything from a memento to an exquisite gift. Investing in such courteous calls would require pre-planning and budgeting to be precise.

I’ve tried to lay down some useful points on how one should budget their marketing campaigns in the video. You’d surely wouldn’t wanna end up giving a gift worth $200 when the deal you are expecting is gonna fetch you $256, right?

But what if the clients you wish to surprise with your courteous approach can’t really accept your gifts or their agency doesn’t allow so? 

Don’t worry you guys! I’ve addressed all such probabilities as well in the video that you’re so eager to watch now.

I hope you’re gonna like the video and these key points come in handy for you in your next marketing venture. Let me know if there’s any issue that I didn’t address, would love to be of any help possible.

See ya in the next part of this series!